Effective Date: June 16, 2022
First Choice Heating & Cooling LLC (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us, including through our website, services, and communications.
1. Information We Collect
a. Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Contact us via phone, email, text message, or in person.
- Fill out a contact form on our website.
- Request our services or schedule appointments.
- Subscribe to our updates, newsletters, or promotional materials.
The personal information we collect may include:
- Name
- Mailing Address
- Telephone Number
- Email Address
- Details About Your HVAC Equipment and Service Needs
b. Automatically Collected Information
When you visit our website, we may collect certain information automatically, such as:
- IP Address
- Browser Type and Version
- Operating System
- Pages Visited and Time Spent
- Date and Time of Access
2. How We Use Your Information
We use the information we collect for various purposes, including to:
- Provide and Maintain Our Services: To perform our contractual obligations and provide you with the requested services.
- Communicate with You: To contact you via phone, email, or text message regarding appointments, services, and inquiries.
- Improve Our Services: To analyze usage and trends to enhance our website and services.
- Compliance and Protection: To comply with legal obligations and protect our rights and interests.
3. Text Messaging and Consent
a. Consent to Receive Text Messages
By providing your mobile phone number and submitting a contact form on our website or requesting services, you expressly consent to receive text messages (SMS and MMS) from First Choice Heating & Cooling LLC at the phone number you provide. These messages may include:
- Appointment Confirmations and Reminders
- Service Updates and Notifications
- Safety Information Related to Your HVAC Equipment
b. Message Frequency
The number of text messages you receive will vary based on your interactions with us and your service needs.
c. Message and Data Rates
Standard message and data rates may apply for any messages sent to you from us and to us from you. Please contact your mobile carrier for details.
d. Opt-Out Instructions
You may opt out of receiving text messages from us at any time by:
- Texting “STOP” to our main number: 262-547-2030. After texting “STOP,” you will receive one additional message confirming that you have been unsubscribed.
- Contacting Our Office: Call us at 262-547-2030 or email us at customerservice@1stchoiceheating.com and request to be removed from our text messaging list.
Please note that opting out of text messages may impact our ability to provide certain services to you.
4. Disclosure of Your Information
We do not sell, trade, or rent your personal information to third parties. We may disclose your information:
- Service Providers: To trusted third-party service providers who assist us in operating our business and providing services to you. These providers are contractually obligated to keep your information confidential.
- Legal Requirements: To comply with legal obligations, such as responding to subpoenas, court orders, or legal processes.
- Protection of Rights: To protect our rights, privacy, safety, or property, and/or that of you or others.
5. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the Internet or wireless network can be guaranteed to be 100% secure.
6. Your Choices and Rights
- Access and Correction: You may request access to your personal information and request corrections if necessary.
- Opt-Out of Communications: You may opt out of receiving promotional emails by following the unsubscribe instructions in those emails or by contacting us directly.
- Do Not Track Signals: Our website does not respond to Do Not Track signals.
7. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of such sites. We encourage you to read the privacy policies of any third-party sites you visit.
8. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from individuals under 18. If we become aware of such information, we will take steps to delete it.
9. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on our website. Your continued use of our services after any changes indicates your acceptance of the new terms.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
First Choice Heating & Cooling LLC S82W19246 Apollo Drive, Unit B Muskego, WI 53150 Phone: 262-547-2030 Email: customerservice@1stchoiceheating.com


